More and more pet experts are recognizing the value of social media to promote their businesses. However, it is critical that pet business owners understand how to utilize this medium. If done incorrectly, you can actually turn your prospects off and lose potential sales. Here are 3 Social Media Mistakes to Avoid:
- Too much selling or promotion. Readers want to be informed, entertained and inspired—but not “sold.” When it comes to tooting your own horn, don’t overdo it.
- Excessive typos. While social media is suppose to be a causal, friendly and interactive form of communication, sloppiness will make you look unprofessional. Always proofread your blog, twitter posts or Facebook comments before broadcasting them online.
- Being too wordy. When writing a blog posting or a Facebook comment, limit the amount of words you use. No one has the time to read an 800 word blog post or a lengthy Facebook comment. Keep your posts straight and to the point.
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