Whether you’re running a manufacturing plant, a non-profit organization or a small pet-sitting business, networking is a great promotional tool.
So what is networking? Networking is the act of building and maintaining relationships. These relationships have the potential of bringing you sales, referrals or recommendations. For example, let’s say you own a grooming shop. You cultivate a positive relationship with the petsitter down the street. Because the petsitter knows you, trusts you and likes you, she refers your services to her clients. Or let’s say you are a manufacturer’s representative. You build a relationship with local retailers by being friendly and offering helpful advice. As time goes on the retailers begin to trust you. They like and respect you. So they decide to carry your products. What’s more, they’ll tell their fellow-store owners about your products too.
Networking is so simple, anyone can do it. And if done right, you will reap the rewards, both financially in your business and personally. It’s important to keep in mind that networking is not about making sales. Never, never try to push someone to buy from you or refer your services. That’s sales pressure, not networking. You’ll turn off your allies in a hurry that way.
Here are 7 tips for networking success.
1. Be a good listener. When people talk, listen. Be respectful. Act concerned.
2. Reciprocate. You should be just as willing to give referrals as to receive them. And sometimes you may give several referrals without ever receiving one in return.
3. Cultivate a positive, cheerful attitude. No one likes a grump. Be friendly. Smile. Act pleasant and people will like you.
4. Always be prepared to give a brief introduction for your products or services. Make it snappy. Grab attention and use your sound bite often.
5. Be helpful. Offer advice or useful information for free. If you find a helpful article or tip, share it with your network. People will appreciate it. And they’ll remember you for it.
6. Follow-up. When you meet a new contact at a trade show, local event or business meeting, follow-up immediately via phone or email. Don’t give them time to forget you.
7. Always say thank you. When someone gives you a referral, introduces you, endorses you, or speaks well of you, be sure to express your appreciation. You can do this in person, over the phone or by email. Just be sure you do it.
