Have you ever watched a Basset Hound move from point A to point B?
He takes his time. He sniffs everything in front of him. Takes a step. Sniffs some more. Takes a second step.
Granted not all Basset Hounds are this way. But generally, the older, more mature Bassets move slowly and cautiously. They are in no hurry whatsoever.
This brings us to a very important marketing point.
One of the deadliest business mistakes is moving too fast, with little planning. Building a successful business, launching a new product or expanding a company all takes time. It requires careful thought and planning. There are risks to be evaluated. Profits to consider. And resources to line up. In other words, you need to look before you leap. This does not mean you have to drag the process out. It simply means you need to have a thorough plan in place before moving forward.
Like the Basset Hound, keep your eyes open and your mind sharp. Proceed steadily. A Basset Hound rarely stops walking while he is sniffing. He’s still moving forward, but he’s carefully planning each step. And so should you. Proceeding without a plan is a recipe for disaster. It is better to move slowly and achieve success, than to move swiftly only to meet failure.
So always have goals. Always be moving forward. But have a plan. And take whatever time you need. Don’t rush success. It will come. The Basset Hound knows he’ll make it to point B, but he takes his time getting there.
Happy Marketing,
Rachel Monroe
The Pet Industry Copywriter
