Golden Retrievers are awesome dogs. They are always happy. Their tail is always wagging. And they’re always excited to see you. Whether you’ve been gone for 2 days or 2 hours, a Golden Retriever will great you with an ecstatic whine and wagging tail every time. They treat you like you’re their best friend on earth. And that makes you feel good, right?
Well, that’s how business owners should act around their customers. Make your customers feel special. Greet them warmly. Act excited or pleased to be doing business with them. If your customer feels loved, appreciated or acknowledged, they will feel good about doing business with you.
Find out how you can make your customers feel special. Make a list. Use it regularly.
Here’s an idea to get you started: When talking with your customers, use their first name often. To most people, their name is the sweetest word on earth. By using it, you make them feel important and appreciated.
Happy Marketing,
Rachel Monroe
The Pet Industry Copywriter
